Happy Place to Work has been monitoring the employee satisfaction for the last 5 years. This year’s survey with 4,321 professionals from different industries reveals Turkey’s happiest workplaces and the post-pandemic criteria for satisfaction at the workplace. Survey shows that high wages, which used to be one of the most important factors for workplace satisfaction, are no longer sufficient on their own. Employees who have become isolated at their homes due to the pandemic and “burned-out due to overtime” expect a more transparent communication from their employers, a peaceful, participatory and fair work environment, a company vision where they will feel appreciated and proud, and where they can be a partner.
3,721 professionals responded to a written survey within the scope of “Turkey’s Happiest Workplaces” research, which is organized for the first time this year by Happy Place to Work. 600 professionals were interviewed face to face. 214 companies nominated by their employees participated in the survey. 81 companies with a score of 70 or more in the Wellbeing Index – Employee Experience survey were nominated for the list. The “people management” practices of the candidate companies were evaluated by an independent scientific committee. While calculating the list score, survey results were weighted by 50 percent and people management practices were weighted by 50 percent. 50 companies with the highest scores in their industry were entitled to enter the list of Turkey’s Happiest Workplaces.In the Wellbeing Index, which consists of 14 questions, the work experiences of the employees were measured according to the dimensions of “success”, “pride” and “trust”. In addition, each employee was asked whether they intend to work for longer periods and are ready to put in extra effort for the success of the workplace. In this way, the effect of satisfaction at the workplace on commitment and performance was determined. In face-to-face meetings with employees, detailed information about satisfaction at the workplace happiness and reasons for unhappiness was gathered.
As for the details of the survey… According to the results of the survey held in 2021, there
is a partial improvement in the dimensions of “being yourself” and “using your potential”. There is a significant decrease in all other dimensions. “Recognition and appreciation”, “Promotion” and “Feeling special” dimensions stand out as the main sources of unhappiness, and the most important decrease is in the dimensions of “supportive environment” and “Collaboration.”.
According to Prof. Dr. Türker Baş, the coordinator of the survey, the majority of companies focused only on the “productivity” side of remote working. They ignored the lack of communication, deteriorating relationships, loss of trust, and the growing unhappiness associated with it. However, increased turnover and loss of critical skills brought employee satisfaction back to the fore.
The failure of the managers to pay special attention to their employees, deal with their problems, appreciate their success, open promotion and career paths, were the factors that reduce employee satisfaction even before the pandemic. However, the loss of the human touch as a result of the shift to remote work as well as the increased workload and only business-oriented communication have led the employees to feel worthless and deepened their problems with their managers. Results of the Wellbeing Index have demonstrated that 70 percent of the employees think that their success is not appreciated, and only 1 out of 4 employees believe that they will reach the positions they deserve thanks to their efforts. Stating that people actually quit their managers, not their jobs, Prof. Baş emphasizes that this has markedly increased workforce turnover and is not sustainable.
Why Happiness is important?
It is a long-known fact that satisfaction has a positive effect on commitment and performance. However, the intense pessimism observed in every segment of society after the pandemic has made companies that can promise happiness to their employees a center of attraction literally. In addition, happy companies are minimally affected by the recent high turnover and lack of reaching out talents. The answers that the employees participating in the survey has given to the questions of commitment and performance also show a similar picture. Accordingly, 86 percent of the employees in the listed companies are considering working in the same business for a longer time, while about 1 in 2 employees in the non-listed companies are considering changing their
jobs in the medium term. While the rate of those who are ready to do their best for the success of their company is 92 percent in the listed companies, it decreases to 74 percent in the non-listed companies. Prof. Baş says: “In the light of all these data, we observe that satisfaction is the main determinant not only in attracting talents, but also in retaining them and ensuring that they work with great enthusiasm.